Solution: User Study Plan for the Grocery Store Chain App

Here's how I'm planning my user study for the Grocery Store Chain app.

Research Plan Structure

Target Users:

• Split between power shoppers and casual shoppers
• Split between one person households and multi-person households
• Slightly skewed towards people who have not purchased groceries online in the last 30 days
  Number of Interviews: 7 x 60 minutes
  Research Objectives (the questions we want to answer):
• Have you ever shopped for groceries online?
• What was that experience like?
• Are there specific items you wouldn’t consider purchasing online?
• How would you feel about groceries being automatically ordered for you?
• Are there any concerns that you would have?

Things to Remember

A lot of work goes into running a user study before the interview even starts! It will be important to correctly identify and invite your target users to participate in the interview. At the same time, it’s also important that you identify clear questions that you hope to answer through the study, along with the more specific questions you will ask the user in order to answer the larger overarching question.

Planning for a User Study Further Research

• The Basics of Recruiting Users for Usability Testing